Experience

Daniel R. Verdon

Award-winning healthcare editor / author, content strategist and editorial operations leader

Vice President of Content and Strategy

MJH Life Sciences, Cleveland, OH
Titles: Medical Economics, Patient Care, Drug Topics, ONCOLOGY/Cancer Network, Managed Healthcare Executive, Psychiatric Times, Urology Times, Contemporary OB/Gyn, Contemporary Pediatrics, Rheumatology Network, Endocrinology Network, Practical Cardiology, Ophthalmology Times, Optometry Times, Dental Products Report, Infection Control Today, and others
March 2019-present

Vice President of Publications, Digital Assests

Healthcare Financial Management Association (HFMA), Westchester, IL
Titles: hfma.org, hfm, Leadership, HFMA News, Revenue Cycle Strategist, Healthcare Cost Containment, Strategic Financial Planning, Forums
September 2014-June 2018

Led a 10-member media team to develop/publish print and digital information products for the Healthcare Financial Management Association (HFMA), a 37,000-member healthcare association targeting financial executives, physician leaders, and health plans.

 

Media titles cover economic trends, business analysis, novel national research, and a wide variety of areas within healthcare—policy, economics, technology, finance, practice management, organizational change, communication, and more. Digital and print media included: hfm  (37,000 monthly in print and digital access), Leadership (75,000 digital), subscription-based print newsletters, including Revenue Cycle Strategist, Healthcare Cost Containment, Strategic Financial Planning, daily online news coverage, multiple e-newsletters (varied frequency), and Forums, an online, subscription-based service for professionals.

 

Maintained revenue and expense budget responsibility for all media products, including the association's website www.hfma.org.

 

Primary responsibility for the operations of an MJH Life Sciences satellite office comprised of 65 staff members to produce 25 digital and print products for U.S. physicians (in a variety of specialties and subspecialties), managed care executives, pharmacists, dentists, optometrists, and other clinicians. My team includes 13 direct reports and editorial staff of about 47.

 

Accomplishments

•    Since March 2019, spearheaded strategic review and operational changes to Medical Economics, Drug Topics, Managed Healthcare Executive, and others that resulted in two-fold increases in page views in three months.

•    Launched twice-monthly educational sessions for editors to learn more about successful tactics to drive reader engagement including SEO best practices, storytelling techniques, gathering multimedia, and collaboration on core healthcare topics.
Partnered with sales, audience development, marketing, and product management to ideate, manage and launch custom publishing solutions for pharma clients.

•   Fostered and cultivated an editorial culture based on teamwork, shared vision, collaboration, communication, innovation, adaptability, and quality.

Group Content Director

Advanstar Communications, North Olmstead, Ohio
Titles:  Modernmedicine.com, Medical Economics, Managed Healthcare Executive, FormularyWatch, Healthcare Traveler
April 2012-September 2014

Advanced the content strategy and operations for multiple national award-winning healthcare media brands, including Medical Economics, which reached 188,000 in print and nearly 1 million visitors a year online. Medical Economics was the leading U.S. business publication for physicians. In 2014, Medical Economics ranked as Advanstar’s top revenue producer and posted triple-digit gains in web traffic during my tenure.

 

Products included: daily online coverage, e-newsletters, webinars, co-produced events, mobile app, and biweekly print publication. Managed Healthcare Executive engages with the c-suite of health plans. In 2014, Modernmedicine.com featured content from a portfolio of 11 healthcare publications and delivered more than 1.3 million page views a month.

 

Editor in Chief

Advanstar Communications, North Olmstead, Ohio
Titles:  DVM Newsmagazine, News Channel-dvm360.com, Products360, InFocus, Your DVM Career
June 2004-April 2012

Led a national, number one media brand in the veterinary medical market. Duties included managing a content team, 16-20 monthly freelance writers hired to cover news, business/practice management, medicine, and new products. Developed content for dvm360.com and dvm360.com’s iPad app using multiple media platforms including video, audio, photography, and writing. Coordinated market research. Represented the brand to key opinion leaders, company and association executives, marketers, readers, and other stakeholders. Planned special events at CVC meetings in Washington D.C., Kansas City, and San Diego including panel discussions. Maintained editorial budgetary responsibility and strategic planning for related brand products. DVM Newsmagazine’s brand includes its monthly print and digital publication (59,000 U.S. circulation), dvm360.com news channel and print supplements including Products360, Calendar, InFocus (2004-2010), and Your DVM Career (2004-2010). dvm360.com is a web portal featuring content produced by multiple Advanstar veterinary titles  DVM Newsmagazine, Veterinary Medicine, Veterinary Economics, Firstline, and CVC continuing education events.

 

Executive Editor

Advanstar Communications, North Olmstead, Ohio
Titles:  DVM Newsmagazine, dvmnewsmagazine.com, Products360, InFocus, Your DVM Career
June 2000-June 2004

Advanced the content strategy and operations for multiple national award-winning healthcare media brands, including Medical Economics, which reached 188,000 in print and nearly 1 million visitors a year online. Medical Economics was the leading U.S. business publication for physicians. In 2014, Medical Economics ranked as Advanstar’s top revenue producer and posted triple-digit gains in web traffic during my tenure.

Supervised two associate editors and designer, planning editorial content, coordinating print production with Duluth, Minn.-based production manager, acquiring freelancers, writing and editing material for digital and print media; acted as liaison with key opinion leaders representing veterinary associations, veterinary medical schools, and pharmaceutical companies. Reported to Group Editor/Editor in Chief.

Note: A complete CV/work history can be forwarded upon request.

More Experience

Education

Bachelor of Arts/Journalism, The Ohio State University, Columbus, Ohio

 

2008 McAllister Editorial Fellow at Northwestern University's Medill School of Journalism (Awarded to one journalist in the United States each year to advance studies of business-to-business journalism)

Enrolled Certificate Programs

Digital Marketing, University of Illinois

Putting Ideas Into Action, IDEO

Affiliations and Organizations

Association of Health Care Journalists (member)

Healthcare Financial Management Association (member)